IKEA Announces Photo Competition for Daddies and Kids in Malaysia

IKEA Announces Photo Competition for Daddies and Kids in Malaysia

KUALA LUMPUR, 16 October 2017With a focus on fathers and the importance of their presence during the early years, IKEA Malaysia and the Embassy of Sweden in Malaysia are teaming up to launch a photo contest that celebrates local dads.

“IKEA has always taken an interest in life at home for families and we embrace Swedish values – including equality at work and at home,” says Lydia Song, HR Director for IKEA Southeast Asia. “We believe both men and women should have an opportunity to be actively involved in raising children.”

“This year, throughout our stores and offices in Southeast Asia, we have introduced one month of paid paternity leave to enable new fathers to care for a baby in that first incredible month. We see that this small step is making a big difference to the dads in our business, and their partners.

Ms. Song said this photo contest provides an opportunity to celebrate more Malaysia Dads who take an active share in childcare – from giving bottles and burping to kisses and cuddles.

Ten selected dads in Malaysia will win a session with a professional photographer and see their portraits go on public display alongside a Swedish Dads exhibition at the National Art Gallery as well as the MyTOWN Shopping Centre. The top three winners will share in RM4,500 worth of IKEA gift cards.

Swedish Dads is a thought-provoking photo exhibition travelling the world by award-winning photographer Johan Bävman. The photos provide a down-to-earth peek into the lives of dads who took extended parental leave and has had a tremendous impact across the globe.

IKEA Southeast Asia introduced its one-month paid paternity leave benefit on January 1st  this year, and Muhammad Rizal Sunalim is among the first Malaysian co-workers to claim the benefit.

“This was golden time for me and my family,” says Rizal, a team leader for IKEA Food who, along with his wife, works at IKEA Cheras. The couple have three children.

“With our first two, my wife had to do everything on her own. This time, I had an opportunity to look after my baby and my wife, too. It meant so much to her because she was able to get some rest and support. I cooked for the family, I did laundry, I looked after our two little girls. The bonding time has been really nice.”

H.E. Mr. Dag Juhlin-Dannfelt, Ambassador of Sweden to Malaysia, hopes that the photo contest and Swedish Dads exhibit will raise awareness of the importance of equality in parenting, where both moms and dads play roles of equal importance.

“We want to share the Swedish approach to gender equality and parental leave, based on both parents taking an active role in caring for their children. We hope to inspire Malaysian dads to benefit more from the invaluable experiences that come with harmonious and equal parenting. We believe family-friendly workplaces – and paternity leave benefits in particular – are a win-win-win situation. Parents get more family-life balance and employers get more productive and satisfied employees.”

“Golden time.” Muhammad Rizal Sunalim, a team leader in IKEA Food at the Cheras store, is among the first in Malaysia to take up a month long paternity leave.


Who can enter?

o    Any dad who resides full-time in Malaysia.

o    Willing to have a professional family photo displayed at National Art Gallery & MyTOWN.

o    Available for a photo shoot between November 3 -11.

o    Willing to grant the Embassy of Sweden and IKEA Southeast Asia the right to use the photographs free of charge.

o    Not employed by either IKEA Malaysia or MyTOWN Shopping Centre.


What kind of photo?

o    Any photo that shows us your life at home.

o    With kids 5 years and under.

o    Using any camera, any quality.

o    No content that may be regarded as offensive.


How do I enter?

o   Visit the Embassy’s Malaysian Dads Photo Contest Facebook page between 16 – 29 October

o   Post one picture per family only.

o    Include a caption of less than 50 words on how you view your role as a parent.


What are the prizes?

o    10 finalists receive a professional photo shoot with their child or children.

o    Photos to be framed and displayed alongside the exhibition of Swedish Dads photos.  Dads may have the photo to keep when the exhibition ends.

o    All finalists will be invited to the exhibition’s official opening at the National Art Gallery on 20 November 2017.

o    Top three winners to be announced that night (must be in attendance to collect prize.) Dads win IKEA gift cards (1st Place: RM 2,000, 2nd Place: RM 1,500 and 3rd: RM 1,000)

How will ten finalists be selected and announced?

o    A team from the Embassy of Sweden in Malaysia and IKEA Malaysia, led by the Ambassador of Sweden to Malaysia, will judge all entries.

o    All finalists will be contacted through private message on their Facebook pages to make arrangements for a session with a professional photographer.

o    If contact cannot be made, another finalist will be selected.

o    Finalists to be announced on the Facebook page by November 3.

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